We Are Keeping The Dream Alive!
One of the reasons I strongly encourage business owners to understand their own businesses and who they are marketing to! Often we rely on outside sources or professional marketers to help us to take our businesses to where we want our businesses to grow! As an example would you give your newborn baby to someone who really does not understand you or your culture? Would they prepare your child to face the world from their culture or from the reality of the child’s culture?
The truth of the matter is when you put your blood, sweat, and tears into your businesses or services and you want to reach the next level of branding! Branding consist of marketing, sales, advertisement etc., you want your business to grow!
Unfortunately, some things change and some stay the same! There are major institutions that teach marketing! Most teach from the culture of the dominant society in which one size fits all. The truth is that train of thought works for their culture and not the Black, African Americans, indigenous people or whatever you may identify yourself as.
The truth will make you free! In the United States of America, it is reported that Black people have spent one point two trillion dollars annually. It is also reported that money stays in our position for less than six hours while some cultures money transfers thirteen times before money goes out to anyone else!
The point I am making is this when you own a business and you want that business to grow and prosper you have to consider location! If your business is here in the United States and you know the culture of the United States. Then you will know that Asian supports Asians, Jews supports Jews, etc., this is the culture of this country and the times we are living in.
Most professional marketers are trained or taught to market to the dominant society when the dominant society do not support Black/African American businesses and services! So why would you put your money into a system that does not support you?
Here is a very important fact that I want you to remember, people, come from all over the world and set up businesses in the hood, ghetto, and black communities because they know and have studied the spending trends of our people!
Not only do they set up their businesses in close proximity to Black/African Americans, but they also profit greatly from us because of the money we spend!
As an advocate for our people, The National Black Unity News is here to inform, educate and bring a better quality of life for Black/African Americans. Our purpose is to be solution-oriented.
The bottom line is this, why do you think in most commercials when they are targeting us you often see singing, dancing, and wearing loud clothes? There was a time when we were forced to sing, dance and wear whatever they gave us for their amusement! (Somethings change Some Remain The Same)
Who really understand you, your culture, your history and what we really like? It is our responsibility to educate our people, our spending habits and why it is crucial to support us! If we are a spending people then it is up to us to market to us, everybody else is profiting from us why not you!
Why are still looking for outside resources to do for us, what we can do for ourselves! Seek those who have your best interest and those who know that when we invest in each other we are investing in our future and our future generations!