What is the goal of VISION 2022?
Our goal with Vision 2022 Kickoff is to reignite a passion within our loyal readers and introduce TNBUN to millions of others. We look to connect all our communities of men and women from our passionate and insightful Millennials to our wise and experienced Baby Boomers and everyone and everything in between that unites us all. TNBUN will continue to be the leading resource guide and directory of local and National black businesses for our consumer base.
What is the TNBUN Strategy?
Our key strategy is the aggressive pursuit of providing the business community with the most effective and diverse means of connecting to their target customer. The National Black Unity News presents information from a variety of sources in a unified way. We focus our attention on the national, state, counties, city, and local communities. In addition to our national and state search engines, we offer newsletters, business/ members directories, online radio, live networking events, social and business networking sites, local news, and other vital features. Our ultimate goal is to furnish businesses with a convenient way to market and advertise their products and services with affordable yet effective results. We also will provide a multitude of services that will educate and inform our consumer base so that they can enhance their quality of life!
What are some industry and company challenges?
Most publications have gone 100% online. We live in an On-Demand society where we are accustomed to retrieving information right now and at our fingertips. We will meet this challenge by upgrading all our platforms, rebranding all digital assets, and hiring the best in the business to ensure the most efficient outcome. Our subscription option still allows persons to get a physical paper. Remember, it is 4 issues per year.
Another objection is our quarterly output. Some may see this as a missed opportunity to reach the public. However, this is done by design. It keeps the cost for our advertisers extremely low. This alleviates one of the top reasons Black Businesses are unable to mass market their products and services: lack of marketing funds. Even still, TNBUN will provide a biweekly newsletter and social media platforms to capture the latest news, resources and current events.
How will we accomplish this? / How do we plan to get Black America on board with our vision?
The reality is, there is a huge movement going on right now. Many of us have been “on board” for a very long time. We’ve all seen social campaigns like #SupportBlackBusiness or #BlackOwnedBusiness
Often we see this as a reactive position. Our vision at TNBUN is to have #SupportBlackBusiness as your 1st option and not a reactive one.
What main methods will VISION 2020 implement now?
• TNBUN Ambassadors – We are embarking on a MASSIVE National expansion plan. The only way we will accomplish this is through people like you reading this now. We need those passionate, about entrepreneurship, small business, community outreach, and connecting and strengthening our black community, to join our growing teams. Every State will consist of a State Director, State Manager, and many State Ambassadors. As Ambassadors, you are enthusiastic and always share and promote the various TNBUN platforms. You are able to locate and reach our target audience. You are a great motivator and align with our mission. Commissions range from 20%-30% on Advertisements, Directory Enrollments & Sponsorship. Join Today! Support Black Unity and Earn by emailing your resume and cover letter. Let us know what state you prefer.
• TNBUN Directory Locate, Connect, Support is the solution to one of the biggest complaints we hear: Inability to locate your local black-owned business for product and service needs. Black business owners, community organizations, and corporations will have the opportunity to enroll. This online platform will make it super easy and fun to find and support these businesses at home or while traveling. Introductory rates will end soon. Portal enrollment opens in December 2021! Reserve your spot now by December 31, 2021
How are we reaching the community? We have three main platforms
In-Person • Special Events • Corporate Sponsorships • Community Rewards Program
Online Assets • Website • Online Business Directory • Social Media Platforms • Newsletter
Print Assets • Quarterly Newspaper • Editorials
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